Michael L PlattMichael L. Platt is a scientist known for asking some of the most challenging questions in twenty-first-century neuroscience-and conceiving innovative ways to find the answers. He focuses on applying insights and technology from brain science to busiess, particularly questions in marketing, management, finance, and innovation. As a Penn Integrates Knowledge (PIK) Professor, he has appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School. A revered instructor, Platt won the Master Teacher/Clinician Award from the Duke University School of Medicine and the Teaching Commitment and Curricular Innovation Award from the Wharton School. He is the former director of the Duke Institute for Brain Sciences and the Center for Cognitive Neuroscience at Duke, and the founding codirector of the Duke Center for Neuroeconomic Studies. Platt's work has been featured in the New York Times, Washington Post, Wall Street Journal, Newsweek, the Guardian, and National Geographic, as well as on ABC's Good Morning America, NPR, CBC, BBC, MTV, and HBO's Vice. Read More Read Less