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Michael B. Beverland

Michael B. BeverlandMichael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK. 

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1.
Memorable Customer Experiences
Memorable Customer Experiences
By: Adam Lindgreen, Jolle Vanhamme, Michael B Beverland
Publisher: Ashgate Gower
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AED0
Binding:
Digital (delivered electronically)
Release:
01 Oct 2009
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2.
Brand Management
Brand Management
By: Michael B. Beverland
Publisher: SAGE Publications Ltd
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AED173
Binding:
Digital (delivered electronically)
Release:
22 Jan 2018
Language:
English
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3.
Memorable Customer Experiences
Memorable Customer Experiences
By: Adam Lindgreen, Michael B. Beverland, Joëlle Vanhamme
Publisher: Gower Publishing Ltd
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AED301
Binding:
Digital (delivered electronically)
Release:
01 Oct 2009
Language:
English
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4.
Research Quality in Qualitative Case Studies
Research Quality in Qualitative Case Studies
By: Adam Lindgreen, Michael B. Beverland
Publisher: University of Hull, Business School (HUBS)
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AED13
Binding:
Paperback
Release:
/03/2009
Out of Stock
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5.
Network Innovation in U.K. Ethnic Fresh Produce Supply
Network Innovation in U.K. Ethnic Fresh Produce Supply
By: Adam Lindgreen, Michael B. Beverland, Martin Hingley
Publisher: University of Hull, Business School (HUBS)
No Review Yet
AED13
Binding:
Paperback
Release:
/05/2009
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6.
Projecting Authenticity Through Advertising
Projecting Authenticity Through Advertising
By: Adam Lindgreen, Michael B. Beverland, Michiel W. Vink
Publisher: University of Hull, Business School (HUBS)
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AED14
Binding:
Paperback
Release:
/03/2008
Out of Stock
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7.
Industrial Global Brand Leadership: a Capabilities View
Industrial Global Brand Leadership: a Capabilities View
By: Adam Lindgreen, Michael B. Beverland, Julia Napoli
Publisher: University of Hull, Business School (HUBS)
No Review Yet
AED13
Binding:
Paperback
Release:
/07/2007
Out of Stock
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8.
Why Pass on Viral Messages? Because They Connect Emotionally
Why Pass on Viral Messages? Because They Connect Emotionally
By: Adam Lindgreen, Michael B. Beverland, Angela Dobele
Publisher: University of Hull, Business School (HUBS)
No Review Yet
AED13
Binding:
Paperback
Release:
/07/2007
Out of Stock
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9.
Memorable Customer Experiences
Memorable Customer Experiences
By: Adam Lindgreen, Jo Vanhamme, Michael B Beverland
Publisher: Gower
No Review Yet
AED480
Binding:
Digital (delivered electronically)
Release:
01 Jan 2012
Out of Stock
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10.
Redesigning Manufacturing
Redesigning Manufacturing
By: Vicky Pryce, Beverley Nielsen, Michael B. Beverland
Publisher: Palgrave Macmillan
No Review Yet
AED101
Binding:
Digital (delivered electronically)
Release:
14 May 2015
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