Mel CarsonMel Carson is Founder & Principal Strategist at Delightful Communications - an award-winning Seattle-based Modern Marketing and Digital PR agency. His mission is to help businesses and people be more discoverable, shareable and memorable, by aplying branding strategies that focus on Content Marketing, Social Media, Digital PR and Personal Branding with a strong emphasis on people, not just pixels. Before starting Delightful Communications, Carson spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through the Microsoft Advertising Blog, evangelizing through social media, writing, and speaking about digital marketing at conferences and trade shows globally. He is the author of the critically-acclaimed Pioneers of Digital (published by Kogan Page) and Introduction to Personal Branding. Read More Read Less