Maximilian H. NierhoffMaximilian H. Nierhoff is an analyst for online marketing with more than half a decade of experience in managing online marketing channels and digital analytics. After studying economics, cultural activities, and creative industries, he started buildng online marketing departments and realized quickly that future marketing forces should also have programming knowledge. He has always been passionate about everything related to the topics of data, marketing, and customer journey analysis. Therefore, he has specialized in using R since then, which is his first-choice language for programming, data science, and analysis capabilities. He considers himself a lifelong learner and is an avid user of MOOCs, which are about R and digital analytics. Read More Read Less