Max McKeownMax Mckeown is an author, consultant and popular speaker in the strategy field. His list of clients includes many major corporations across multiple sectors, such as Microsoft, Virgin, 2012 Olympics, Sony, Barclays and Vodafone to name justa few. A well-known speaker on subjects such as innovation, engagement and competitive advantage, he is also the author of several books including E-Customer, Why They Don't Buy, Unshrink and The Truth About Innovation. Read More Read Less