Martina ZiefleMartina Ziefle , Ph.D., is Professor for Communication Science at RWTH Aachen University, Germany and head of a research group at the Human Technology Centre (HumTec). HumTec is funded by the Excellence Initiative of the German federal and state govenments and aims at fostering high level interdisciplinary research between the humanities/social sciences and the engineering/natural sciences. Prof. Ziefle’s research addresses human factors in different technology types and using contexts, taking demands of user diversity into account. Her methodological competence regards the experimental and empirical evaluation of human computer interaction. A special research focus is directed to the usability and acceptance of mobile devices, which are increasingly used in novel contexts. Her main research concern is to shape technology innovation in ways that technology development is truly balanced with the human factor. In addition to teaching and directing research on campus, Prof. Ziefle leads various projects funded by industrial and public authorities, dealing with the interaction and communication of humans with technology. Read More Read Less