Mark WilderMark Wilder has worked in marketing for more than 30 years, beginning in the early days of digital and social media with platforms such as Yahoo, Craigslist, and MySpace. Long before online marketing became standardized, his focus was on how people atually discover information, evaluate credibility, and decide what to trust.He holds a Bachelor of Science in Marketing with a concentration in Social Media Marketing from Southern New Hampshire University and has coordinated high-value marketing campaigns in major U.S. markets, including San Francisco and San Jose, California.He is the author of four books and brings a practitioner's perspective to the realities of visibility, discoverability, and audience-building in modern publishing. After repeatedly encountering new authors who were unaware of critical structural pitfalls in self-publishing - from metadata errors to platform dependency and loss of control - he founded an author-centric publishing house designed to provide professional publishing infrastructure at roughly the same cost authors often pay to navigate the process alone.This book was written to make those hidden pitfalls visible. It is not a promotional guide, but a practical framework to help authors understand how publishing systems actually work, how marketing decisions compound over time, and how to build a sustainable career rather than chase short-term exposure.He has lived and worked across the United States, Europe, Australia, and the Caribbean, experiences that inform both his writing and his approach to publishing in a global marketplace. Read More Read Less