Mark SimpsonMark Simpson, in addition to being an Oracle ACE Director, is Consultancy Director at Griffiths Waite, where he leads the UK-based Fusion Middleware development team with a focus on user experience, BPM, and SOA. He has worked with these technologiesfor over 10 years, having successfully delivered the first UK Oracle BPEL project back in 2004 and then the first BAM dashboard in 2005 for an innovative financial services organization. He is a frequent conference speaker, has received numerous awards, and actively supports the UKOUG and EMEA SOA Community. Recently, Mark was the lead architect on a design-focused ADF and WebCenter project. This project has reignited his passion for great UX and delivering increased customer insight through data visualization using SOA to ensure consistency in processes, services, and data. Read More Read Less