Mark S GaunyaMark S. Gaunya is a Principal at Borislow Insurance and Founder of Captivated Health(R), bringing over 30 years of expertise in employee benefits and healthcare strategy. He is a tireless, passionate advocate for healthcare price & quality transpareny, consumerism, health, and well-being, which is the purpose of Bend the Healthcare Trend(R), a book he co-authored in 2009 with the second edition released in 2017. Mark serves on multiple industry boards at the state and federal levels and frequently speaks at national conferences, sharing actionable insights on healthcare transformation. He holds the GBA designation from Wharton and is dedicated to improving healthcare outcomes through education, advocacy, and creative financing. His leadership continues to drive positive change for clients, consumers, and the broader industry through his work on the NABIP Healthcare Consumer Bill of Rights. Read More Read Less