Mark McKennaDr Mark McKenna is an Associate Professor in Film and Media Industries at Staffordshire University. He is the author of Nasty Business: The Marketing and Distribution of the Video Nasties (EUP, 2020), Snuff (LUP, 2023), Big Wednesda: Lamenting Lost Youth in the New Hollywood (Routledge, 2024) and Levelling Up the Screen Industries: Film & Television Production as Regenerative Strategy in Places Left Behind (forthcoming, Routledge, 2025). He is the co-editor of Horror Franchise Cinema (Routledge, 2021), Stars and Franchises: Identity, Image and Intellectual Property (forthcoming, EUP, 2025), and the author of the report Silicon Stoke - Developing Film TV and Other Content Production in North Staffordshire, which explored the opportunities for stimulating the growth of the screen industries set against the backdrop of the UK government’s levelling-up agenda. Read More Read Less