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Mark Fithian

Mark Fithian

Mark Fithian and Jeff Rosenberg are the cofounders of WideOpen, a Strategic CX consulting company.


Mark's customer strategy expertise and methodologies were developed through over thirty years of work aross multiple industries, collaborating with leading brands such as Providence, SAP, PayPal, Optum, IBM, BMW, the American Cancer Society, and Microsoft. Before cofounding WideOpen, Mark held key roles in both client-side and agency-side positions, as well as in strategic consultancies.


Jeff has spent more than thirty years working across strategy, operations, and customer experience disciplines, consulting for leading companies such as SAP, Verizon, Hershey, Optum, BMW, ADT, and Motorola. Prior to cofounding WideOpen, Jeff served in leadership and practitioner roles in consulting, agency, and corporate organizations.

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The CX Imperative: Five Strategic Practices for Renewal of the Customer-Centered Enterprise
International Edition
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