Mark Davies Mark Davies is a Visiting Fellow for Cranfield School of Management, and a Chartered Marketer and Fellow of the Chartered Institute of Marketing. Based in Cranfield, UK, he is also Managing Director of Segment Pulse. As a practitioner, he has orked in the pharmaceutical and oil & gas industries, where he led large global and regional businesses and sales teams. He is also the author of Implementing Key Account Management, also published by Kogan Page. Read More Read Less