Marc H RudovMarc Rudov is a branding advisor to CEOs, media commentator, and author of "Intrabranding: The Keystone of Corporate Agility," "Brand Is Destiny: The Ultimate Bottom Line," "Be Unique or Be Ignored: The CEO's Guide to Branding," and numerous articles He's headed marketing organizations in both large and small companies. Rudov is known worldwide as an independent thinker and thought-leader, unfazed by political correctness and technological correctness. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients --from various industries -- to escape their comfort zones to stand out, to be unique. He counsels CEOs that, if they fail to lead and enforce their branding initiatives, they will create "entroprises," imperil their destinies, and, consequently, squash their bottom lines. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com. Read More Read Less