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Leigh McAlister

Leigh McAlister

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1.
A Theory of Consumer Promotions
A Theory of Consumer Promotions
By: Leigh McAlister
Publisher: Legare Street Press
No Review Yet
AED142
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 10-12 Days Explain..
2.
A Theory of Consumer Promotions
A Theory of Consumer Promotions
By: Leigh McAlister
Publisher: Legare Street Press
No Review Yet
AED88
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 10-12 Days Explain..
3.
Managing Market Share When Consumers Seek Variety
Managing Market Share When Consumers Seek Variety
By: Leigh McAlister, Fred M Feinberg
Publisher: Legare Street Press
No Review Yet
AED80
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 10-12 Days Explain..
4.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin
Publisher: Legare Street Press
No Review Yet
AED88
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 10-12 Days Explain..
5.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
By: Leigh McAlister, James M Lattin
Publisher: Legare Street Press
No Review Yet
AED141
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 10-12 Days Explain..
6.
Managing Market Share When Consumers Seek Variety
Managing Market Share When Consumers Seek Variety
By: Leigh McAlister, Fred M Feinberg
Publisher: Legare Street Press
No Review Yet
AED130
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 10-12 Days Explain..
7.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
By: Fader Peter S, McAlister Leigh
Publisher: Legare Street Press
No Review Yet
AED80
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 10-12 Days Explain..
8.
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
By: Fader Peter S, McAlister Leigh
Publisher: Legare Street Press
No Review Yet
AED130
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 10-12 Days Explain..
9.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader
Publisher: Legare Street Press
No Review Yet
AED129
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
10.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader
Publisher: Legare Street Press
No Review Yet
AED80
Binding:
Paperback
Release:
27 Oct 2022
Language:
English
International Edition
Ships within 10-12 Days Explain..
11.
A Dynamic Attribute Satiation Model of Variety Seeking Behavior
A Dynamic Attribute Satiation Model of Variety Seeking Behavior
By: Leigh McAlister
Publisher: Sagwan Press
No Review Yet
AED141
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
International Edition
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12.
A Dynamic Attribute Satiation Model of Variety Seeking Behavior
A Dynamic Attribute Satiation Model of Variety Seeking Behavior
By: Leigh McAlister
Publisher: Sagwan Press
No Review Yet
AED88
Binding:
Paperback
Release:
07 Feb 2018
Language:
English
International Edition
Ships within 10-12 Days Explain..
13.
The impact of price promotions on a brand's market share, sales pattern and profitability...
The impact of price promotions on a brand's market share, sales pattern and profitability...
By: Leigh McAlister
Publisher: HardPress Ltd
No Review Yet
AED86
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
International Edition
Ships within 14-16 Days Explain..
14.
A dynamic attribute satiation model of variety seeking behavior...
A dynamic attribute satiation model of variety seeking behavior...
By: Leigh McAlister
Publisher: HardPress Ltd
No Review Yet
AED86
Binding:
Paperback
Release:
19 Dec 2013
Language:
English
International Edition
Ships within 14-16 Days Explain..
15.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader, Sloan School of Management
Publisher: Nabu Press
No Review Yet
AED62
Binding:
Paperback
Release:
29 Jan 2014
Language:
English
Out of Stock
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16.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
By: Leigh McAlister, Peter S Fader, Sloan School of Management
Publisher: Nabu Press
No Review Yet
AED62
Binding:
Paperback
Release:
04 Sep 2011
Language:
English
Out of Stock
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17.
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables - Primary Source Edition
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables - Primary Source Edition
By: Leigh McAlister
Publisher: Nabu Press
No Review Yet
AED62
Binding:
Paperback
Release:
13 Mar 2014
Language:
English
Out of Stock
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