Kenny FeinsteinCo-founder of Work Smarter Music Marketing, Kenny Feinstein has over 20 years of experience in the music industry as the frontman, manager, and booker of the independent bluegrass band Water Tower. He has also worked as a busker, a session musician, touring support musician, a producer, a music teacher, a booker & organizer for festivals, an expert consultant, and life coach.In 2020 he took over marketing for Water Tower after spending thousands on agencies and coming to the conclusion that the marketing industry was stuck in the past and unequipped to help modern bands make it in today's online world. He was so successful that it changed the trajectory of the band and other bands started coming to him for help.In 2021 he recruited his best friend Jessica Babin to help him and together they founded Work Smarter Music Marketing.Kenny specializes in marketing consulting and working one-on-one with artists, bands, and festivals to develop strategies for building their brands and monetizing their businesses.Kenny has a degree in Jazz from the University of Oregon and is also a certified nutritionist. Read More Read Less