KarnKarina Karn, MSc, is a Spanish-British brand strategist whose work is driven by a single, powerful question: How are brands chosen? Her search for the answer led her into consumer psychology forming an innovative perspective rooted in behavioural scince, going beyond generic marketing agencies. Her work makes the invisible triggers of human decision-making actionable for brands. Her academic foundation, which includes a Master's degree from a leading European university, has been pressure-tested in the world's most demanding environments. She is a trusted expert for NewtonX, the network used by Fortune 500 brands, a regular voice on London's keynote stages and broadcast media, featured across major press and magazines. Read More Read Less