Karen Robson

Karen Robson is Assistant Professor in the Odette School of Business at the University of Windsor. She holds a BSc(h) in Psychology from Queen’s University, an MA in Psychology, an BA and PhD from Simon Fraser University. Karen’s research investigates consumer innovativeness, including how consumers repurpose or use market offerings in ways not intended by the manufacturer, the intellectual property law implications of this practice, as well as the gamification of consumer experiences. A recipient of the Joseph-Armand Bombardier Doctoral Scholarship, her work has appeared in journals such as Information & Management, European Journal of Marketing, MIS Quarterly Executive, Business Horizons, Journal of Marketing Education, Journal of Advertising Research, and Journal of Advertising, among others. She is a member of the Editorial Advisory Board of the Sage Express Case Collection.