João F. ProençaJoão F. Proença is a full professor at the University of Porto and researcher at the Advance-CSG, ISEG, University of Lisbon, Portugal. He has been the Rector of the Universidade Europeia, Lisbon, Portugal, and the Dean of the Faculty of Economics, Uiversity of Porto, where he was also been in charge of relevant positions as Director of the Ph.D., MSc or BSc. He also held relevant professional positions in companies as administrator, CEO, managing director or sales manager. Furthermore, he has more than 150 papers published in several academic journals, for instance, at the Industrial Marketing Management, Journal of Service Management, Services Industry Journal, Journal of Services Marketing, or at the Journal of Business & Industrial Marketing, among many others. He also has published books, book chapters, conference papers, and opinion articles in newspapers and magazines. His research interests cover sustainability, services and B2B marketing, relationships and business networks, and the links between industry and services. Read More Read Less