Joe La PompeFor nearly 20 years, JOE LA POMPE has pursued a passion for uncovering identical adverts. Working undercover, today he is the world's best known -copycat hunter-. The French blogger is followed by advertisers from around the world, who love his reveltions. Until he catches them, that is. Copy Paste, his third book, campaigns for more creativity. You will have to read it at least twice.

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