Joe De SenaJoe De Sena is the CEO and founder of Spartan, the world's leading obstacle racing company and a global movement. Under his leadership, Spartan has grown into a $100 million brand with more than one million annual global participants. He is a prolifi New York Times best-selling author, having written titles including Spartan Up!, which reached number two on the best-seller list, as well as Spartan Fit!, The Spartan Way, and 10 Rules for Resilience. Known for his relentless fire-breathing vision, Joe has dedicated his life to tearing people off their couches and teaching them the principles of ancient Spartan discipline to overcome modern-day obstacles. Joe's work has transformed the landscape of fitness and resilience, and he continues to drive the Spartan mission toward the 2028 Olympic stage. In Becoming Spartan, he provides the foreword, bridging the gap between his high-octane vision and the tactical navigation required to scale a movement for a quarter-century. Read More Read Less