Joanne M SmithSmith spent over 20 years driving profitability from a variety of business, marketing, and pricing leadership roles inside of DuPont. As the Corporate Director of Marketing and Pricing at DuPont, she headed a highly innovative pricing team that influnced senior leaders including those in the marketing and sales organizations to adopt new, bold pricing approaches. Currently, she is president of Price to Profits Consulting, LLC (www.price2profits.com) which assists B2B companies in transforming their pricing performance to enhance long-term profitability. Joanne is the author of "The Price Negotiation Playbook" and "The Price and Profit Playbook". She consults on pricing strategy, teaches pricing courses, as well as provides keynote speeches, around the world. Joanne also teaches for the Professional Pricing Society and their certified pricing program as well as the Institute for the Study of Business Markets. Joanne resides in Avondale, Pennsylvania. She can be reached at joannesmith@price2profits.com Read More Read Less