Jitendra YadavJitendra Yadav is an Assistant Professor in Marketing at Indian Institute of Management, Bodh Gaya, India. He also holds a position of Academic Editor at PLOS ONE. His research interests include consumer behaviour, social media analytics, informationstrategy and IT-enabled services, blockchain business applications, information technology, and operations management. He has been an active member of the academic community for many years, contributing both as an author and a reviewer. He has a number of articles published in reputable publications as well as contributions to multiple books. His work on these topics has been published in academic journals: Behavior & Information Technology (Taylor and Francis), Information Technology & People (Emerald), International Journal of Sports Marketing & Sponsorship (Emerald), and International Journal of Blockchains and Cryptocurrencies (Inderscience). He also holds a position of Editor in the International Journal of Blockchains and Cryptocurrencies, International Journal of E-Business Research, International Journal of Gaming and Computer-Mediated Simulations, International Journal of E-Adoption. Read More Read Less