Jim Detjen

Jim Detjen is the founder of Gaslight 360 and host of the podcast Think First. Through his writing, teaching, and media work, he equips readers and listeners to recognize manipulation, resist narrative spin, and reclaim perspective. His wor examines how stories influence power, perception, and decision-making - and how clarity can be restored when narrative replaces evidence.

Jim began his career in the U.S. Army's 3rd Infantry Regiment - The Old Guard, the Army's oldest active-duty infantry unit and its most elite ceremonial command. Tasked with honoring fallen heroes, guarding the Tomb of the Unknown Soldier, and representing the nation in its most symbolic moments, The Old Guard operates where error is not an option. There, he served in an environment shaped by discipline, preparation, and trust - values that continue to influence how he leads, listens, and thinks.

For more than twenty-five years, Jim has advised global brands, academic institutions, and nonprofit boards at the intersection of brand architecture, strategic partnerships, and sustainable growth. Whether working publicly or behind the scenes, he focuses on connecting story, structure, and scale - and aligning them with reality.

His work spans fields where influence is shaped and narratives are formed - from athletics and music to technology and public life. At home, he is most proud of his role as husband and father. His family's path reflects a shared commitment to excellence and curiosity, including children pursuing advanced studies at Harvard and the United States Air Force Academy.