Jenni RomaniukJenni Romaniuk is a research professor and international director at the Ehrenberg-Bass Institute. She has published many academic articles on brand health measurement over the past two decades, and has extensive interaction with industry so knows wht challenges they face and what questions they have. This includes practical experience running brand health trackers (questionnaire design, analysis, reporting, and presentation to clients). Jenni is also on the Senior Advisory Board for two journals that are closely linked to practice, the International Journal of Market Research (UK) and Journal of Advertising Research (USA). Read More Read Less