Jeffrey Gitomer Jeffrey Gitomer is the author of numerous business bestsellers, including ""The Little Red Book of Selling."" Worldwide, his books have sold more than a million copies. He gives more than 100 presentations a year, serving customers such as Coca-Cola,Cingular, Wells Fargo Bank, IBM, and Mercedes Benz. He lives in Charlotte, NC. For more information, visit www.gitomer.com or email salesman@gitomer.com. Read More Read Less