Jeff DicksonJeff Dickson is the Chief Commercial & Strategy Officer at BGR, one of the nation's largest independent packaging and equipment distributors. For nearly two decades, his work has focused on helping leaders bridge the gap between high-level corporate trategy and frontline operational results. His mission is to help them master the two sides of profitability-unlocking top-line growth while eliminating the hidden inefficiencies that stand in the way.Jeff began his career founding and leading a strategy consultancy focused on corporate and business strategy for Fortune 500 titans. This work gave him a unique view into how the world's most successful companies architect their growth. He then focused this strategic lens on the manufacturing and distribution sectors, where he found a jarring paradox: leaders who were masters of their core production were overlooking massive, multi-million-dollar leaks hidden in their industrial packaging operations. He realized this wasn't a failure of talent, but a systemic blind spot that demanded a new operational framework.He brought this challenge to BGR, where a culture of innovation and entrepreneurship allowed him to build a team to solve it. Collaborating with BGR's deep bench of supply chain experts, engineers, and analysts, he developed the Packaging Supply Chain(TM) (PSC(TM)), the framework at the heart of this book. This synthesis of an outside strategic perspective with decades of insider expertise led to the creation of the PSC(TM) Diagnostic, a tool designed to translate strategy into measurable results. At BGR, Jeff helps lead the teams putting these tools into practice, fueling the company's transformation from a regional distributor into a national innovation leader.Beyond packaging, Jeff is a dedicated student of leadership development and author of The New Non-Routine Leader(TM), a framework for equipping leaders to navigate complexity. While colleagues often describe him as a maverick for his ability to challenge assumptions, his focus is always on bringing teams together to create clarity and drive collective growth.Jeff and his wife, Kate, live in Cincinnati, Ohio and are entering a new season of life with their three grown children launched into their own pursuits. On weekends, he brings the same collaborative conviction to small and mid-size businesses and nonprofits, serving as a sounding board to help them uncover hidden opportunities. Whether in the boardroom or on the plant floor, his purpose remains the same as BGR's: Unpack Potential. Deliver Value. Read More Read Less