Jay KimelmanJay Kimelman, CPA, is the Director of Technology and E-Commerce Lead for High Rock Accounting, a leading tech-forward accounting firm. Previously, Jay was the Founder and CEO of The Digital CPA, which was acquired by High Rock in 2021. He helps accouting professionals leverage technology to build efficient, profitable practices. Jay is currently a National Xero Ambassador and previously sat on Xero's partner advisory council. Jay earned a B.S. degree in Accounting from the University of South Florida in 1990. He became a CPA in 1996, working in accounting leadership positions through a variety of industries before striking out on his own. Read More Read Less