James Lawrence

James Lawrence aka 'The Iron Cowboy' has broken four Guinness World Records for endurance racing. But this was all merely training for his most significant project: The Conquer One Hundred. From March 1, 2021, till June 9, 2021, James Lawrence racd a full-distance triathlon every single day. That’s 140.6 miles a day for 100 consecutive days, totaling 14,060 miles.

James is a professional speaker, and in 2022, he did 65 different events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently gets higher scores. Iron Hope is his inspirational memoir.