Jaideep PrabhuJaideep Prabhu is professor of marketing and Nehru Professor of Indian Business at Cambridge Judge Business School, University of Cambridge, where he is also director of the Centre for India and Global Business and vice dean for faculty. A specialistin innovation, strategy and international business, his research on high-tech and frugal innovation spans both emerging and developed economies. He is the co-author of Jugaad Innovation, an international bestseller; Frugal Innovation, winner of the CMI (Chartered Management Institute) Management Book of the Year award; and How Should a Government Be? He is a fellow of the British Academy and has played cricket at Lords. Read More Read Less