Jaideep Prabhu

Jaideep Prabhu is Professor of Marketing and Director of the Centre for India & Global Business at Cambridge Judge Business School. His research and consulting expertise straddles marketing, innovation, strategy and international business.<r> He teaches business and enterprise at the University of Cambridge's Judge Business School, and
is the director of the Centre for India & Global Business (CIGB). He is the co-author of Frugal Innovation, which
won the 2016 CMI Management Book of the Year award
In 2016, Jaideep Prabhu was named as a management thinker 'most likely to shape the future of how organisations are managed and led' by Thinkers50.