Himanshu Mishra

Himanshu Mishra serves as the David Eccles Professor at the Eccles School of Business and as an Adjunct Professor in the Kahlert School of Computing at the University of Utah. He earned his Ph.D. in marketing fro the University of Iowa. Himanshu uses machine learning methods to analyze human decisions in social and marketplace settings. He often collaborates with firms to apply the insights he gathers from research. The findings of his research inform consumer decision-making, AI′s role in fair decisions, risk assessment strategies, and overall human well-being. 

With over 20 years in academia, Himanshu has taught across undergraduate, graduate, and Ph.D. levels. His recent courses involve using machine learning applications to improve business decisions and the importance of algorithmic fairness. His extensive research contributions can be found in top journals and conferences spanning marketing, business, computer science, and psychology—including the Journal of Marketing Research, IEEE International Conference on Big Data, Psychological Science, and others. Moreover, media outlets like MSNBC, The Wall Street Journal, National Public Radio, and The New York Times have featured his work.