George MoschisGEORGE P. MOSCHIS is Professor of Marketing and Director of the Center for Mature Consumer Studies, Georgia State University, and a member of the Gerontology Program faculty. An internationally recognized authority on marketing to older adults, he ha been a consultant to corporations and government agencies throughout the United States and abroad. He contributes frequently to various consumer and trade publications and is author of more than 100 peer-reviewed articles and papers. His two most recent books, Marketing to Older Consumers (1992) and Marketing Strategies for the Mature Market (1994), were both published by Quorum, and selected by Choice as being among the outstanding academic books of their years. Read More Read Less