George Deitz Dr. Deitz is an Associate Professor in the Department of Marketing and Supply Chain Management and the Director of the Customer NeuroInsights Research Laboratory (CNRL) at The University of Memphis. He received his Ph.D. from The University of Aabama and hold Bachelors and Masters degrees from West Virginia University. Prior to beginning his academic career, he worked for more than 10 years as a sales and marketing executive for several leading software companies. Dr. Deitz substantive research involves strategic marketing issues, primarily in the context of services, retail, and creative industries (e.g., software development, film). In his role as Director of FCBEs new neuro lab, he also pursues research opportunities that emphasize the application of physiological and neurological measurement systems in studying the influence of attention and emotion upon decision making. His work has been published in a number of leading journals, including the Journal of Business Venturing, Journal of Services Research, Journal of Public Policy and Marketing, Industrial Marketing Management, Psychology and Marketing, and the Journal of Business Logistics. His research has been recognized at a number of international conferences, including the AMA Summer Educators and the Society of Marketing Science conferences. In addition, Dr. Deitz serves on the editorial review board for the Journal of Advertising, the Journal of Supply Chain Management, and the International Journal of Physical Distribution and Logistics Management.  Read More Read Less