Geoff SimmonsGeoff Simmons is a Lecturer in Electronic Marketing within the Department of Marketing, Entrepreneurship and Strategy at the University of Ulster. Geoff lectures on a range of undergraduate and postgraduate marketing programmes. He graduated from theUniversity of Ulster with a BA (Hons) MA and PhD. Geoff’s PhD studied the area of small business Internet adoption. His main research interests are in this field and in the Internet branding field. Geoff has published in these areas in leading international academic Journals such as: European Journal of Marketing , Journal of Strategic Marketing , International Small Business Journal and the Journal of Small Business and Enterprise Development . Geoff lectures at under and postgraduate levels on E-Commerce and has consulted widely in the area particularly with small businesses. Read More Read Less