Gavin NortheyGavin Northey (PhD, Western Sydney University) is a senior lecturer in marketing at Griffith University (Gold Coast). Having worked in both industry and academia, he sees the continual transfer of evidence-based knowledge between the two as a definin career objective. As a researcher, Gavin focuses on both the causes and implications of consumer behaviour in different marketing scenarios. He loosely follows a constructivist approach to examine the effects of both learned and developmental knowledge on human behaviour. A committed sensory marketer, he believes the human sensory modalities are the nexus for a firm's product offerings and its long-term competitive advantage. While teaching at the University Of Auckland from 2016, Gavin won several prestigious grants and was been named as ‘Outstanding Reviewer’ by the European Journal of Marketing, 2018; ‘Best Reviewer’ (Marketing Theory & Research) for the 2017 ANZMAC conference, and ‘Best Reviewer’ (Consumer Behaviour) for the 2016 ANZMAC conference. Read More Read Less