Frank GoFrank M. Go was professor emeritus of the Erasmus University where he held the Bewetour chair of tourism marketing at the Rotterdam School of Management, and served as member of Erasmus@Work which develops insights into new ways of working andhas received the prestigious ERIM Impact Award, and serves on the Advisory Board of Media Tenor and Customer Connection. Prior to 1996 he served as professor and Head of Department at Hong Kong Polytechnic University, Haskayne School of Business, University of Calgary, and Ryerson University, Toronto, Canada. An editorial board member of eight international journals, he published independently and in co-authorship in, amongst others, the Economist Intelligence Unit publications, Journal of Brand Management, Journal of Place Branding and Public Diplomacy, Journal of Travel Research, Journal of Travel and Tourism Marketing, Annals of Tourism Research, Tourism Management, Information Technology & Tourism. His present research interests in relation to service dominant logic, the role of heritage in innovation, governance of brand identity/image, event marketing and partnered sponsorship. He has served as consultant, adviser and researcher to the private and public sector, including Microsoft, IATA, Quality Lodgings. Frank was invited as a speaker and conference chairman at events in more than 50 countries. He was co-editor of the International Place Branding Yearbook series (2010, 2011 and 2012) and co-author of Place Branding (2009) all issued by Palgrave-McMillan, London and Innovation and Entrepreneurship Strategies and Processes for Success in Tourism, published by Erich Schmidt Verlag, Berlin. He held a PhD from the Faculty of Economics and Econometrics, University of Amsterdam. Read More Read Less