Fei DuFei Du is an associate professor of accountancy at Gies College of Business and serves as the associate academic director of the Center for Professional Responsibility in Business and Society. Fei's research focuses on Management Control System Desig and managerial decision-making. She recently cowrote a book titled Creative Data Analytics: Computational Recipes to Gain Insights into Businesses, published by Wolfram Media in June 2023. In 2024, she was honored with the Wolfram Innovator Award for her innovative contributions in both her book and her teaching on business data analytics. Read More Read Less