Farag EdghiemFarag Edghiem in a Senior Lecturer in Digital Marketing Communications at Manchester Metropolitan University - As an active contributor to numerous academic journals and conferences, the research foci of Dr Edghiem are on the topics of digital servic innovation and the critical role of service employees in initiating innovation. Dr Edghiem's research also opts to explore the determinants of automated service encounters, both online and offline, and the digital transformation within the service sector. Read More Read Less