Evandro OliveiraPaulo Serra has a Graduation in Philosophy, and a Master's Degree and a PhD in Communication Sciences. He is Professor at the Department of Communication Sciences of University of Beira Interior (UBI), Portugal, and researcher in the unit Labcom.IFP,where he coordinates the Communication and Media Group. He is currently the Chairman of Sopcom (Portuguese Association of Communication Sciences). He was the prime investigator of the project 'New media and politics: citizen participation in the websites of Portuguese political parties', funded by the Portuguese Foundation on Science and Technology (FCT), and developed at University of Beira Interior from March 2012 to February 2015. He authored the books Information as Utopia (1998), Information and Sense (2003) and Communication Theory Handbook (2008), and co-authored the book Information and Persuasion on the Web (2009). He has also co-edited several books and authored several book chapters and articles in journals and collective works. Gisela Gonçalves has a master's Degree and a PhD in Communication Sciences, and she is Professor and Head of the Department of Communication and Arts of the University of Beira Interior (UBI, Covilhã, Portugal). She develops her research activity at LabCom.IFP - a Communication, Philosophy and Humanities research centre. In 2014 she was elected vice-chair of the Organizational and Strategic Communication section of ECREA. Her current research interests are Public Relations Theories, Communication Ethics and Government Communication. Her work has been published in a wide range of public relations and communication management journals and in various edited collections. She authored the books "Introduction to the theory of public relations" (2010); "The Dialogue Imperative" (2012) and "Public Relations Ethics" (2013). Read More Read Less