Eric T. BradlowEric T. Bradlow is the K. P. Chao Professor, Professor of Marketing and Statistics, and Academic Director of the Wharton Small Business Development Center, Wharton School of the University of Pennsylvania. Before joining the Wharton faculty, he worke in the Corporate Marketing and Business Research Division at the DuPont Corporation, and in the Statistics and Psychometrics Research Group at the Educational Testing Service. Bradlow was recently named a Fellow of the American Statistical Association. Read More Read Less