Eric SchwartzmanEric Schwartzman is a digital marketing consultant, entrepreneur, and bestselling author of Social Marketing to the Business Customer. His Digital Pivot Program helps clients grow their businesses two to five times in six to twelve months without addng staff through owned, shared, earned, and paid media marketing. Eric has led digital marketing initiatives for Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympic Games, the US Dept. of State and dozens of small and midsize companies. Over the course of his career, he ran promotions at a global PR agency, founded a content management SaaS platform provider with clients such as Dunkin' Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led pivots from homegrown to enterprise software and developed an online marketplace. Eric is an award-winning podcast producer and host of The Earned Media Podcast at ericschwartzman.com/prtw and the B2B Lead Gen Podcast at ericschwartzman.com/blog. His library of on-demand digital marketing training courses are used by more than a quarter million students worldwide. Eric has been featured in Adweek, Business Insider, Forbes, Hollywood Reporter, PR Week, Variety, and VentureBeat. He lives in Santa Monica, California with his wife Celia, son William, and his dog Ace. Eric enjoys tennis, performing arts, gallery exhibitions, and BBQ. Read More Read Less