Ellen NaylorEllen Naylor is one of America's pioneers in competitive intelligence (CI) and Win/Loss analysis. Naylor initiated Verizon's first CI program for enterprise marketing in 1985. Ellen's company, The Business Intelligence Source, is in its 25th year. Th company's research has consistently helped companies beat the competition and make smarter strategic decisions. Over the last 25 years, Naylor has been a frequent speaker at conferences, webinars and universities globally. She has given Win/Loss Analysis training and presentations as well as elicitation training and presentations to great acclaim around the world. She wrote the award-winning book, Win/Loss Analysis: How to Capture and Keep the Business You Want. Ellen won the Catalyst and Fellows awards from SCIP, served on their board and contributed to three SCIP books, most notably, Starting a Competitive Intelligence Function. Ellen is on the executive committee for the Council of Competitive Intelligence Fellows, an educational organization that provides thought-leadership, practical guidance, and awareness of sound and ethical intelligence practices. Read More Read Less