Edward BarrEd Barr worked in Corporate Communications and Marketing for over 20 years and dealt with several bull shark events as described in this book. His way of telling stories about those events is engaging and illuminating. Also, his methods for idntifying, avoiding, and dealing with crises will help any company see their way through chaotic events. He has taught these principles at Carnegie Melon University where he has been on the faculty or staff for over 30 years. Read More Read Less