Debbie EllisDebbie Ellis is a Professor in Marketing in the School of Management, IT & Governance at the University of KwaZulu-Natal, South Africa. Debbie is a graduate of the University of Cape Town, South Africa and KTH, Royal Institute of Technology in Stockhlm, Sweden. She has over 30 years of consulting, teaching, supervision and research experience. Debbie is the President of the African Social Marketing Association (AfSMA) and is on the International Social Marketing Association (iSMA) Board of Directors. She reviews for numerous international journals in the Marketing field. Debbie is on the editorial boards of Business Strategy & Development, Health Marketing Quarterly, the Journal of Social Marketing, the journal of Consumer Behavior, he Journal of Marketing Education, the Journal of Cleaner Production, and Sustainable Development amongst others. Her primary areas of research interest include social marketing, education for social marketing, purpose marketing, behavior change, eco-consumers, young consumers, and consumer knowledge. Her work has been published in the Journal of Cleaner Production, Sustainability Science, the International Journal of Consumer Studies, Young Consumers, Business Horizons, Corporate Social Responsibility & Environmental Management, the International Review of Retail, Distribution and Consumer Research, Sustainable Development, amongst others. Debbie has been a guest speaker for various events such as the African Marketing Association Collaboration and the UNICEF ‘My body, my health: my wealth’ campaign launch. She supervises and examines research degrees for numerous local and international academic institutions and consults in the areas of social marketing and social marketing curriculum development and research amongst others. Read More Read Less