Deb GaborDeb Gabor is a branding expert, a bestselling author, and the Founder and CEO of Sol Marketing, a brand strategy consultancy committed to solving major business and marketing issues for clients of every industry. Companies throughout the world use De's Brand Values Pyramid, Ideal Customer Archetype, and Brand Swagger Questions to gain internal strategic alignment and articulate their brands to audiences. Deb is a frequent contributor and expert commentator for major news outlets that include NPR, Fortune, and The Wall Street Journal. Read More Read Less