Dean Armstrong

Dean Armstrong is a writer-researcher who studies how ideas harden into institutions-and how institutions quietly shape our choices. His work sits at the intersection of policy, economics, media and technology, tracing theory to consequence. He caes less for slogans than mechanisms: incentives, defaults, algorithms, and feedback loops that run in the background of daily life. He prizes evidence over rhetoric. Often skeptical never snide.

His book, I'm Not Racist, I Want My Country Back!, braids storytelling with systems thinking to examine race relations, white privilege, nationalism, colonialism, apartheid, migration, media bias, and algorithmic power. It asks why nostalgia persuades, why hierarchies endure, and how language, law, code, and capital co-produce our social reality. The voice is clear, unsentimental, and-by design-thought-provoking and uncomfortable.

Dean has worked across technology and public communication for years, with hands-on experience in business, e-commerce, retail, and strategic communications. He has written numerous investigative pieces and long-form research for clients, and is frequently asked to edit, advise, and contribute across major media channels and podcasts. His writing has been admired by editors and authors who value his ability to convert complex systems into crisp, practical explanations.

Having lived and worked on several continents, Dean writes with a global lens without centering biography. He writes for readers who prefer clarity to comfort and want tools, not tribes. When he isn't drafting chapters, he prototypes small products that help people reason, collaborate, and govern their time and attention. He has studied and worked across music, business, and technology, a broad base that informs his cultural analysis.

Dean is now expanding his catalogue-continuing his work in cultural critique and systemic racism whilst developing his first self-help title with the same rigorous, plain-spoken approach to personal decision-making and everyday governance.

Themes readers search for: racism and anti-racism, race relations, white privilege, systemic racism, colonialism and empire, apartheid, nationalism and populism, cultural memoir and mixed-race perspectives, adoption stories, media studies and propaganda, political commentary, sociology, social psychology, identity and belonging, critical thinking, uncomfortable must-read nonfiction, podcast companion content.