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The Oxford Handbook of Strategic Sales and Sales Management

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Marketing Decision Making

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Strategic Marketing

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Strategic Marketing

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Readings and Cases in Marketing Management

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Strategic Marketing

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Strategic Marketing Management

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Marketing Management

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The Oxford Handbook of Strategic Sales and Sales Management

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I/R/GD Marketing

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Strategic Marketing

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Strategic Marketing Management

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Strategic Marketing Management

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Strategic Marketing

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Strategic Marketing

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Strategic Marketing

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Strategic Marketing

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Strategic Marketing Management

By: David W. Cravens, C. Lamb, Victoria Crittenden (Boston College, The Wallace E. Carrol School of Management, USA), V. Crittenden

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