David MoloneyDavid Moloney is one of Australia's most experienced management consultants and CEO of global consulting firm internalconsulting.com (ICG). He first learned about the applied science of loyalty and recognition when he was studying for his MBA at the Sloan School at MIT and has been fascinated ever since by this wonderful, ever-more complex fusion of microeconomics and human psychology that are Frequent Flyer loyalty programs.

This book, for the first time, applies a management consulting lens to mastering the frequent flyer program that is the envy of the world's airlines -- Qantas Frequent Flyers. (As an aside, David enjoyed the privileges of Qantas Frequent Flyer Platinum status for over 25 years, but due to Covid and substitution of face-to-face client meetings with video, David has sadly been demoted to lifetime Gold Status. He has yet to throw away his beloved platinum tags.

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