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Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know
Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know
By: Neil Bendle, Paul W Farris (University of Virginia), Phil Pfeifer, David J Reibstein, PH.D.
Publisher: Pearson Education UK
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AED184
Binding:
Digital (delivered electronically)
Release:
01 Jan 2006
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