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Profit Maximization Through Customer Relationship Marketing

By: David Bejou, Lerzan Aksoy, Timothy Keiningham

Publisher: Taylor & Francis Inc

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Capturing Customer Equity

By: David Bejou, R. Gopalkrishnan

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Internal Relationship Management

By: Michael D Hartline, David Bejou

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Customer Relationship Management in Electronic Markets

By: Gopalkrishnan R Iyer, David Bejou

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Customer Relationship Management in Electronic Markets

By: Gopalkrishnan R Iyer, David Bejou

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By: Michael D Hartline, David Bejou

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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

By: David Bejou, Lerzan Aksoy, Timothy L. Keningham

Publisher: Routledge

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Capturing Customer Equity

By: David Bejou, R. Gopalkrishnan

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Capturing Customer Equity

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