David AmerlandDavid Amerland is a Chemical Engineer with an MSc in quantum dynamics who has spent his career translating complex science into practical guidance for readers. His books chart human behavior-how we think, decide, and act-drawing on neuroscience, psychology, and evolutionary science to help readers make sense of their own minds. He also writes on search, marketing, and technology's effect on human behavior, and has contributed to Forbes and other major outlets. A lifelong martial artist, he brings the same discipline to understanding the mind that he applies to physical mastery. Read More Read Less